{"id":977,"date":"2021-02-23T05:22:00","date_gmt":"2021-02-23T05:22:00","guid":{"rendered":"http:\/\/maestrodev.wpengine.com\/?p=977"},"modified":"2024-03-22T20:16:48","modified_gmt":"2024-03-22T20:16:48","slug":"2-important-reasons-visual-design-should-matter-to-you","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/2-important-reasons-visual-design-should-matter-to-you\/","title":{"rendered":"What Visual Design Is and Why It’s Important"},"content":{"rendered":"

Does it really matter if your app, online course, or website is visually appealing? We\u2019re not saying it has to look like a perfectly plated meal or an aesthetically pleasing picture of your plants \u00e0 la an Instagram feed. It\u2019s great to have something that looks nice and aligns with your brand, but what impact does it have? We\u2019re giving you a piece on visual design\u2014what is it, and why is it important?<\/span><\/p>\n

What is visual design?<\/span><\/h2>\n

You may have heard the term visual design before, but isn\u2019t it just another word for graphic design? Nope. Visual design is essentially <\/span>a combination of graphic design and user interface (UI) design<\/span><\/a>. Visual design focuses on websites, apps, and other digital platforms, working towards design that’s not only beautiful, but also usable.<\/span><\/p>\n

So, why is visual design important?<\/span><\/p>\n

Why visual design matters according to learning principles<\/span><\/h2>\n

At Maestro, we take learning seriously, and to maintain consistency with every project we take on, there are a few key principles we\u2019ve adopted. Two of these principles go hand-in-hand with visual design.<\/span><\/p>\n

1. Every experience in the learning process is more effective when thoughtfully designed<\/span><\/h3>\n

The Stanford Credibility Project<\/span><\/a> asked more than 2,500 people to assess the credibility of several websites. The study found a clear link between visual design and perceived credibility. It showed that nearly half of all consumers (46.1%, to be exact) make judgments about a site\u2019s credibility based on its design, including things like layout, typography, and color palette\u2014all important factors of a well-designed website.<\/span><\/p>\n

Related<\/h5>

Helpful Advice for Great eLearning UI Design<\/p><\/path><\/svg><\/a><\/div>\n

When you consider the implications of this study, it shouldn\u2019t be a surprise that visual design is essential for the success of our products! Credibility is what builds trust, and we all understand that trust is key to building strong connections with customers.<\/span><\/p>\n

As it turns out, Stanford\u2019s study is far from the only evidence to back up this principle\u2013there\u2019s also something known as the <\/span>Aesthetic Usability Effect<\/span><\/a>. The Aesthetic Usability Effect is the proven idea that aesthetically pleasing design creates a positive response in people\u2019s brains and leads them to believe the product actually works better.<\/span><\/p>\n

2. We must meet our learners where they\u2019re at<\/span><\/h3>\n

Because visual design has a focus on UI design, it places the user\u2019s experience of the design front and center\u2014in other words, good visual design meets learners where they are. This coincides with one of the key principles of adult learning theory, which states that <\/span>adults draw from previous experience<\/span><\/a>.<\/span><\/p>\n

There\u2019s also something called <\/span>Jakob\u2019s Law<\/span><\/a> that gives us further insight into this. Jakob\u2019s Law states that users spend most of their time on digital experiences, and therefore prefer new digital experiences to work the same way as digital experiences they\u2019re familiar with. While design should be about creating things that are beautiful and innovative, equally important is ease-of-use\u2014the inviting part for people to discover everything the design has to offer.<\/span><\/p>\n

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<\/div><\/div>\n
\n
A learning creator's secret weapon<\/h5>\n

Do you love designing in Articulate Rise? Do you want a tool that would help you do even more in Rise? Meet Mighty, a powerful little Google Chrome extension designed by Rise users, for Rise users. Mighty’s exclusive features and functionality mean that you can finally ditch the hacks, tips, and tricks\u2014Mighty does it all for you. Want to discover what’s possible with Mighty? Start your free trial now!<\/span><\/p>\n\nLearn more + sign up\u2192<\/i><\/a>\n<\/div>\n<\/div>\n

Think about it<\/span><\/h2>\n

What apps, stores, devices, and websites do you really love? What sort of experiences do they provide? In addition to the products, information, or services they supply, they\u2019re also easy on the eyes. You enjoy using them because you enjoy seeing them on your screen, and you have the know-how to <\/span>know how<\/span><\/i> they work.<\/span><\/p>\n

Today\u2019s technology provides our users with infinite options. As a result, we compete not by the day, but by the minute for their attention and engagement. Failing to prioritize the visual design of your software hinders your ability to compete right from the start. And without smart design, <\/span>you\u2019re more likely to lose your users<\/span> because they won\u2019t perceive your product to be as useful, credible, or interesting as you intended it to be.<\/span><\/p>\n

Moving forward, the question shouldn\u2019t be, \u201cDoes visual design matter?\u201d but, \u201cHow can we make visual design more important?\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Does it really matter if your app, online course, or website is visually appealing? We\u2019re not saying it has to look like a perfectly plated meal or an aesthetically pleasing picture of your plants \u00e0 la an Instagram feed. It\u2019s great to have something that looks nice and aligns with your brand, but what impact […]<\/p>\n","protected":false},"author":2,"featured_media":3411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3869],"tags":[],"role":[3893],"class_list":["post-977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-experience-design","role-visual-designer"],"acf":[],"yoast_head":"\nWhat Visual Design Is and Why It's Important | Maestro<\/title>\n<meta name=\"description\" content=\"Visual design is vital to the success of digital products. 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