{"id":952,"date":"2019-11-19T05:00:00","date_gmt":"2019-11-19T05:00:00","guid":{"rendered":"http:\/\/maestrodev.wpengine.com\/?p=952"},"modified":"2023-04-11T16:20:58","modified_gmt":"2023-04-11T16:20:58","slug":"6-practical-ways-to-innovate-with-vr-ar-and-mr","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/6-practical-ways-to-innovate-with-vr-ar-and-mr\/","title":{"rendered":"How to Innovate with VR, AR, and MR"},"content":{"rendered":"

As computer processors increase in power and shrink in size, technology has advanced to integrate with the physical world, becoming more ingrained with how we interact with people, products, brands, and the environment. AR can help with everyday tasks like leveling pictures on your wall or measuring the dimensions of that new bookcase you ordered, so it\u2019s becoming known that <\/span>AR and VR are joining virtual assistants as part of our daily lives.<\/span><\/a><\/p>\n

For those of us running behind in the newest technology race, what exactly do VR, AR, and MR mean? And more importantly, what are some practical ways we can use VR, AR, and MR in business? Settle in for a quick overview and some streamlined examples.<\/span><\/p>\n

First, wrap your head around XR<\/span><\/h2>\n

XR isn\u2019t another new technology; it simply stands for \u201cextended reality,\u201d which is an umbrella term for all types of virtual, augmented, and mixed reality. The point of XR is to lessen confusion by organizing VR, AR, and MR all under one term. If you\u2019re more of a math person, X is the variable that represents any combination of different realities (R).<\/span><\/p>\n

So, let\u2019s take a look at some real XR examples and brainstorm <\/span>the ways you can innovate with VR, AR, and MR in your business<\/span><\/a>.<\/span><\/p>\n

VR brings the user into the virtual world<\/span><\/h2>\n

Virtual reality is pretty straightforward. The user puts on a VR headset and is dropped into a completely virtual environment. Well-executed VR is a gamer\u2019s idea of utopia, but how is VR used in business? <\/span><\/p>\n

How to innovate with VR to make a sales splash<\/span><\/h3>\n

Virtual reality as a sales tool is gaining popularity by the day. For sales reps, these innovations are especially helpful when selling complicated or large products, or where the environment plays a critical role in how people experience a product.<\/span><\/p>\n

Say you\u2019re a sales rep for a medical device company, and you want to demo a complex new product at a trade show. While images and videos are powerful selling tools, it\u2019d be more impressive if you could transport your prospects\u2014surgeons who perform their best under the bright lights and pressure of the operating room\u2014to the environment they\u2019ll use your product in. Good thing you can do exactly that.<\/span><\/p>\n

Since you can\u2019t set up a replica operating room in the trade show booth, you can instead hire a technology design company to develop a custom VR program. This will allow prospective customers to virtually step into the operating room and see how your new product can help to make the surgeries they perform less invasive and more successful by working with a virtual patient in a realistic environment. As a bonus, you can bring this VR experience in your briefcase to every demo and sales pitch after getting a great response and generating tons of leads at the trade show.<\/span><\/p>\n

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How to innovate with VR as an immersive training tool<\/span><\/h3>\n

Let\u2019s go straight into another situation. As a fire chief, you\u2019re always looking for safer, more efficient ways to train your team. The answer? A VR experience to train with virtual fires that walks your team through the proper procedures for entering a house and saving lives. You and your team face danger on a daily basis, but VR can give you the opportunity to practice safely.<\/span><\/p>\n

Safety isn\u2019t the only reason to use VR for training purposes, but it\u2019s certainly one of the advantages, which is why it has become so popular in industrial and medical fields. Some other reasons you might consider training via VR could be:<\/span><\/p>\n