{"id":7865,"date":"2023-07-06T08:00:45","date_gmt":"2023-07-06T08:00:45","guid":{"rendered":"https:\/\/maestrolearning.com\/?p=7865"},"modified":"2023-06-29T20:05:02","modified_gmt":"2023-06-29T20:05:02","slug":"video-based-learning","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/video-based-learning\/","title":{"rendered":"Why Video-Based Learning Is a Must-Have for Successful L&D Functions"},"content":{"rendered":"

Now is the time. Now is the time to be investing in video-based learning.<\/p>\n

The world has evolved over the last decade. Where the term video learning once referred to dull, unengaging, and uninspiring how-to corporate videos, it is now a major aspect of everyone’s everyday life, both in and out of work.<\/p>\n

When we aren\u2019t at work, we\u2019re often spending time watching videos on YouTube, TikTok, or Instagram, learning how to cook a meal, how to build something, or how to prevent hair loss.<\/p>\n

Really, just me?<\/p>\n

Needless to say, video-based learning is no longer a nice-to-have, it\u2019s a must-have. It\u2019s now a major part of our lives, making it the perfect time to invest and offer your learners the best possible opportunities to grow and progress.<\/p>\n

Why now\u2019s the time to use video<\/h2>\n

When it comes to learning how to do something in your personal life, there are three main approaches you can take.<\/p>\n

You can Google it, which will eventually lead to you finding a video on the topic.<\/p>\n

You can \u201cYouTube\u201d it, which will take you straight to said video.<\/p>\n

Or, you can go completely old-school and ask a friend or family member.<\/p>\n

At which point they may tell you to search for a video online.<\/p>\n

YouTube is the second most visited website in the world, drawing billions of users every month. It has changed the way many of us think about learning, and that includes your learner audience. We are more open and ready for video learning than ever before, and the concept no longer feels strange or foreign.<\/p>\n

As learning leaders, we must always look for opportunities to interact with our learners in a way that suits them and offer them the types of learning opportunities that they resonate with.<\/p>\n

That is now video learning.<\/p>\n

We find ourselves in the midst of an era where we\u2019re all inundated with high-quality content, whether it be on Netflix and Hulu or YouTube, Instagram, Facebook, and TikTok.<\/p>\n

As a result, this high standard is now THE standard, and anything produced that doesn\u2019t meet that standard is immediately dismissed from our screens with a simple tap, swipe, or flick of our index finger.<\/p>\n

How working with a learning partner gives you a competitive edge<\/h2>\n

So then, if it is obvious that video content is now an expected form of learning and poor content is immediately dismissed by learners, how can you successfully grab their attention?<\/p>\n

Once you realize the value of video content, it can be tempting to quickly produce as much as possible in an attempt to offer your learners content to digest.<\/p>\n

In reality, many companies are limited in what they can produce due to their in-house team\u2019s capabilities, which is to be expected. Video learning has made significant strides in recent years, and unless you have a full, in-house Media team<\/a>, it\u2019s almost impossible to stay completely up to date with the latest trends and technologies.<\/p>\n

However, learning partners with a Media team do know these trends and can use their skill set to create just about anything based on your learning strategy and objectives, and not limited by what tools you have available internally.<\/p>\n

A collaborative learning partner<\/a> will work with you to navigate all the capabilities that come with media and help you determine the right deliverables based on your learning objectives and your budget.<\/p>\n

One aspect of video content that can sometimes seem offputting is the cost.<\/p>\n

But no matter how you break it down, the value is there.<\/p>\n

After all, one incredibly well-produced piece of evergreen content can be used again and again and cut in different ways to ensure it\u2019s usable on a variety of platforms.<\/p>\n

Rather than spending a similar fee on one in-person training, which only benefits those that attend, you can invest in video-based eLearning, which can benefit anyone, even new employees, many years in the future. Plus, a skilled media team can easily update your deliverables down the line as your product or business evolves.<\/p>\n

Your learners deserve a great experience.<\/p>\n

And a better learning experience leads to better learning outcomes.<\/a><\/p>\n

Related<\/h5>

7 Reasons to Create eLearning Video with a Partner<\/p><\/path><\/svg><\/a><\/div>\n

Examples of how video-based learning helps grow your learners and your business<\/h2>\n

The term video-learning casts a wide net.<\/p>\n

It can cover anything video-based, which is a whole lot of different forms of content! At Maestro, we are acutely aware of the importance of creating video learning content in a format that suits your learners, to maximize the benefits and drive your business forward successfully.<\/p>\n

That includes immersive 3D environments, commercial-grade production, and innovative animation techniques<\/a> within the L&D space.<\/p>\n

Our talented filmmakers, producers, and animators live for experimentation, exploration, and most of all, execution.<\/p>\n

Commercial-grade live-action video<\/h3>\n

Creating live-action content takes plenty of time and effort, especially if it\u2019s done to the highest standard. A high-quality learning partner will work with you for every aspect of video production\u2014concept and creative strategy through full-service production and post.<\/p>\n

Live-action video content is one of the most popular forms of video for several reasons:<\/p>\n