{"id":637,"date":"2018-04-17T18:37:07","date_gmt":"2018-04-17T18:37:07","guid":{"rendered":"http:\/\/maestrodev.wpengine.com\/?p=637"},"modified":"2021-08-29T16:16:49","modified_gmt":"2021-08-29T16:16:49","slug":"5-tips-for-using-ipads-for-sales-performance-support","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/5-tips-for-using-ipads-for-sales-performance-support\/","title":{"rendered":"5 Ways to Implement Superior Sales Performance Support on Mobile"},"content":{"rendered":"

So your company purchased a fleet of iPads for the sales team.<\/p>\n

Great, right? Aren\u2019t sales reps with iPads a sure sign of an innovative company?<\/p>\n

Yes, but only if those iPads are part of a greater performance support strategy…<\/p>\n

It\u2019s not uncommon for a company to equip its sales force with great mobile performance support technology, such as iPads, other tablet PCs, or smartphones, only to take a step back after the fact and say, \u201cOK, now what?\u201d<\/p>\n

If this sounds like your company, never fear.<\/p>\n

The following tips should help you get on track to\u00a0using technology as optimal sales performance support\u00a0tools.<\/p>\n

Related<\/h5>

How to Build a Successful Mobile Learning Strategy<\/p><\/path><\/svg><\/a><\/div>\n

1. Don\u2019t go at it alone<\/h2>\n

There\u2019s a reason that there are books, blog posts, websites, and entire conferences dedicated to \u201cGoing Mobile\u201d. It\u2019s a BIG undertaking. There are a lot of moving parts involved in\u00a0implementing mobile technology<\/a>\u00a0as part of your sales strategy. Don\u2019t try to take it on alone.<\/p>\n

Whether it\u2019s building a dynamic internal team or\u00a0partnering with an outside agency<\/a>\u00a0to help you, this is one project where two (or three or 10) heads are better than one.<\/p>\n

2. Start with the end in mind<\/h2>\n

It can be tempting to dive right into all the bells and whistles you want to incorporate into your sales team’s apps and programs. But succumbing to that temptation is likely to give you a rather confusing app that doesn\u2019t drive real results for your company.<\/p>\n

Take a step back. Think first about what you hope to accomplish. Ask yourself, what do you want your sales team to be able to do? Do you want them to:<\/p>\n

    \n
  1. Be more effective in sales meetings?<\/li>\n
  2. Gain a better understanding of your products and services?<\/li>\n
  3. Be more consistent in how they speak about and represent your brand?<\/li>\n<\/ol>\n

    When you begin with these big-picture goals, you can work backward to identify your true needs and craft solutions that will drive measurable results.<\/p>\n

    3. Do it your way<\/h2>\n

    Sure, your competitor may have a\u00a0really cool sales app<\/a>, or maybe you’ve read some articles about the latest ways to use iPads with your sales team. But none of it may be the answer to increasing the performance of your sales force.<\/p>\n

    Examples, case studies, and industry trends are great, but in the end, you need to do what\u2019s right for your company.<\/p>\n

    Only when you think first about your unique business challenges and specific objectives for your sales team will you be on track to creating a mobile app or performance support program that will provide real value for your company.<\/p>\n

    Besides, who wants a\u00a0cookie cutter copy\u00a0of what someone else has already done, anyway?<\/p>\n

    4. Measure the results<\/h2>\n

    After working so hard to build a\u00a0mobile strategy for your sales force, make sure you measure the results! All too often, the impact of going mobile goes untracked. The positive effects can be felt through feedback from sales reps, but wouldn\u2019t it be great to have hard numbers to show your boss?<\/p>\n

    Here are a few things to incorporate into your mobile performance support apps and mobile strategy in order to measure their impact:<\/p>\n