{"id":497,"date":"2017-08-22T01:06:59","date_gmt":"2017-08-22T01:06:59","guid":{"rendered":"http:\/\/maestrodev.wpengine.com\/?p=497"},"modified":"2021-08-29T15:54:38","modified_gmt":"2021-08-29T15:54:38","slug":"focus-on-feedback-to-improve-your-content-development-process","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/focus-on-feedback-to-improve-your-content-development-process\/","title":{"rendered":"How to Use Feedback to Improve Content Development"},"content":{"rendered":"<p>Feedback is generally considered well understood. In fact, starting with a definition may seem simplistic to some. Still, there&#8217;s value in putting us all on the same page.<\/p>\n<p>One definition we especially like is actually aimed at&nbsp;<a href=\"http:\/\/www.infoq.com\/articles\/continuous-feedback-teams\">providing feedback for individuals\u2019 behavior.<\/a>&nbsp;But let&#8217;s paraphrase it to describe feedback in content management: input from the present about past content creations may affect future content creations.<\/p>\n<h2>Why is feedback key?<\/h2>\n<p>Feedback is not so very different from the telemetry\u2014the process of recording and transmitting the readings of an instrument\u2014used to monitor the condition of spacecraft. It provides data on the status of vehicles in space. Similarly, feedback from sales reps provides data on the status of content out in the field.<\/p>\n<p>Telemetry sounds very scientific and formal, and it is. On the other hand, feedback sounds laid back and informal, and it is. However, technology is making it more and more precise.<\/p>\n<p>With that space analogy in mind, we can pose some questions based on the feedback we receive:<\/p>\n<ul>\n<li>Is the content off course (not connecting with the intended audience)?<\/li>\n<li>Is it in a decaying orbit (losing relevance)?<\/li>\n<li>Has it suffered a catastrophic failure (not being used by sales reps at all)?<\/li>\n<\/ul>\n<h2>How to integrate feedback into your process<\/h2>\n<p>While we are focused on definitions, it would be good to have an agreement on a term often closely associated with feedback\u2014agile.<\/p>\n<p>Agile is more appropriately a description of content development itself and the mechanics of content creation. However, these topics end up being talked about in the same breath, so it seems relevant to us.<\/p>\n<p><a href=\"https:\/\/maestrolearning.com\/blogs\/what-you-need-to-know-about-agile-design\/\">Agile, in a content context, is borrowed from the world of software development.<\/a> At its heart is the idea that development is iterative and incremental in nature. It is nimble and quick.<\/p>\n<h3>Think in a different way<\/h3>\n<p>Think of composing a letter of explanation on behalf of a committee of coworkers. You make a start by creating a draft. You know at the outset that what you\u2019re creating will not be the final product.<\/p>\n<p>You want reactions from your committee members to improve upon your first effort. So you take this input and integrate it into the original to quickly create something better than what you started with. This is agile in action.<\/p>\n<h3>Fuel the effort<\/h3>\n<p>In an agile process, feedback is the high-octane fuel that drives the effort.<\/p>\n<p>Without it, it would be impossible to know what to change, how much or in what ways. And getting the reactions quickly and using them promptly are what make the process agile.<\/p>\n<h3>Get strategic<\/h3>\n<p>Creating an agile content strategy with all the feedback mechanisms in place is absolutely the way to proceed. However, just building a process that works on paper doesn\u2019t mean it will flourish in reality.<\/p>\n<p>Remember, sales reps are there to sell. They don\u2019t want to think about content. And insisting that they spend any time providing feedback is not the answer either.<\/p>\n<p>Imagine an Olympic runner who undergoes disciplined training for years to hone his body into a running machine. Now imagine someone wants him to run the Olympic final\u2014with his shoelaces tied together. No matter how good he is or how well-trained, he won\u2019t succeed. It\u2019s like a ballerina in work boots. How graceful a performance will she have?<\/p>\n<h3>Work to eliminate barriers<\/h3>\n<p>No one consciously handicaps sales reps, but sometimes misunderstandings or miscommunications can have that effect. Feedback is critical, but it\u2019s no secret that gathering it can be quite a challenge.<\/p>\n<p>The best way to ensure you get it is to eliminate any and all barriers or handicaps that could possibly stand in the way of reps providing it to you. Said another way: It must be absolutely effortless for reps.<\/p>\n<div class='related-post'><a href='https:\/\/maestrolearning.com\/blogs\/what-you-need-to-know-about-agile-design\/'><h5>Related<\/h5><p>What You Need to Know about Agile Design<\/p><svg width='38' height='34' viewBox='0 0 38 34' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M20.805 0l-.984 1.038 15.423 15.248H0v1.428h35.244L19.821 32.962 20.805 34 38 17z' fill='#BA774A' fill-rule='evenodd'><\/path><\/svg><\/a><\/div>\n<h2>How to improve the process<\/h2>\n<p>This is where technology comes in. With the right system in place, sales reps will be able to provide feedback without even realizing they\u2019re doing it. Your system can collect data about what content is most popular as well as when it\u2019s being used and by whom. It can be set up to couple feedback with analytics in ways that will multiply the benefits for you.<\/p>\n<p>For example, a properly designed feedback mechanism can tell you if your visual content is more popular than your written content. You can also learn if content about widgets has been more popular in the last month than content about gadgets.<\/p>\n<p>Of course, it can also collect comments and suggestions offered by sales reps. And when your feedback feeds your analytics, the comments become the icing on the cake.<\/p>\n<h2>Using feedback to help your people and your brand<\/h2>\n<p>Once you establish technological solutions to help you collect feedback effortlessly, it\u2019s important to use it. The data collected through analytics is the most important information you\u2019ll receive about your content strategy. In fact, it\u2019s so important that it should be the key driver in your strategy.<\/p>\n<h2>Think about it<\/h2>\n<p>First, get transparency about the who, what, when, where, why and how of sales reps\u2019 usage of content. Then you\u2019ll have all the information you need to adapt, iterate, and continuously improve that content.<\/p>\n<p>Remember, when it comes to agile content development, feedback is the magic elixir\u2014the super fuel that drives the engine of change and continual improvement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Feedback is generally considered well understood. In fact, starting with a definition may seem simplistic to some. Still, there&#8217;s value in putting us all on the same page. One definition we especially like is actually aimed at&nbsp;providing feedback for individuals\u2019 behavior.&nbsp;But let&#8217;s paraphrase it to describe feedback in content management: input from the present about [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3868],"tags":[],"role":[],"class_list":["post-497","post","type-post","status-publish","format-standard","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Feedback to Improve Content Development | Maestro<\/title>\n<meta name=\"description\" content=\"At its heart, agile is the idea that development is iterative and incremental in nature. 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