{"id":3740,"date":"2021-04-27T06:09:00","date_gmt":"2021-04-27T06:09:00","guid":{"rendered":"http:\/\/localhost:10054\/?p=3740"},"modified":"2023-04-20T19:05:02","modified_gmt":"2023-04-20T19:05:02","slug":"masterclass-learning-experience","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/masterclass-learning-experience\/","title":{"rendered":"What You Can Learn from MasterClass about Your Next Learning Project"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">MasterClass launched in 2015, but the fact that it\u2019s been around for a while doesn\u2019t make it any less engaging or compelling. Some of the ideas from the MasterClass learning experience can even be applied to the learning experiences you design. Before we jump in, let\u2019s make sure we\u2019re all on the same page.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What is MasterClass all about?<\/h2>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">What is MasterClass?<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It&#8217;s a platform that offers high-production value online classes created for students of all skill levels.\u00a0<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Who are the MasterClass instructors?\u00a0<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">MasterClass is the only platform with content provided by world-famous experts like Aaron Sorkin, Gordon Ramsey, and Steve Martin. Impressive, right? There&#8217;s no other online learning platform that pulls household name writers, chef&#8217;s, and actors into one space.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">MasterClass online classes price<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">MasterClass is $15 a month or $180 a year.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">What is the MasterClass learning experience?<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">MasterClass is polarizing in the learning space. Searching for \u201cMasterClass\u201d leads you down Google rabbit holes like, \u201cIs MasterClass a ripoff?\u201d and \u201cIs MasterClass worth it?\u201d In our office, we have a bit of a debate: is MasterClass just entertainment, or do subscribers receive value from this super-polished format?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">I&#8217;m going to demystify MasterClass. I&#8217;ll talk about the things MasterClass does well: production value and access to world-class experts. Then we&#8217;ll consider gaps in the MasterClass learning experience. Finally, we&#8217;ll discuss how to replicate the success of MasterClass in your learning project.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Things MasterClass does well<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When you think about a &#8220;learning video,&#8221; what comes to mind? Depending on your generation, you might have a few thoughts: Schoolhouse Rock!? Bill Nye? Some sort of PowerPoint with voice-over? A YouTube video? Whatever the case, all those are&#8230;well&#8230;just okay compared to the work that MasterClass is producing.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you haven&#8217;t taken a class from MasterClass or seen one of their advertisements, stop what you\u2019re doing and go watch one right now! The clich\u00e9 \u201ca picture is worth a thousand words\u201d doesn\u2019t even come close to summarizing the value of the MasterClass experience. Once you see a 30-second clip, you&#8217;ll understand Masterclass takes their production seriously (here are two fantastic examples with <a href=\"https:\/\/www.youtube.com\/watch?v=ko6xDpkYrQs\" target=\"_blank\" rel=\"noreferrer noopener\">Tony Hawk<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=IQQZNWq0n68\" target=\"_blank\" rel=\"noreferrer noopener\">Misty Copeland<\/a>).\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With such attention to detail during the setup, shoot, and even editing, MasterClass online courses do a phenomenal job of blurring the lines between education and entertainment. This is, in part, what makes MasterClass successful.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">These classes are not your average learning video. I&#8217;d watch Steph Curry shooting threes on MasterClass over content on Netflix any day. The MasterClass team recognizes they\u2019re competing for attention, like any other content platform. They&#8217;re saying that focusing on learning isn&#8217;t enough to get that attention. This high level of production combined with access to world-class experts is the essence of MasterClass&#8217;s value proposition.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3749\" src=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2021\/04\/Herbie-Hancock-teaches-jazz-Tony-Hawk-teaches-skateboarding-Ron-Finley-teaches-gardening-headshots-of-Herbie-Hancock-Tony-Hawk-and-Ron-Finley.png\" alt=\"On MasterClass, Herbie Hancock teaches jazz, Tony Hawk teaches skateboarding, Ron Finley teaches gardening.\" width=\"1400\" height=\"978\" srcset=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2021\/04\/Herbie-Hancock-teaches-jazz-Tony-Hawk-teaches-skateboarding-Ron-Finley-teaches-gardening-headshots-of-Herbie-Hancock-Tony-Hawk-and-Ron-Finley.png 1400w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2021\/04\/Herbie-Hancock-teaches-jazz-Tony-Hawk-teaches-skateboarding-Ron-Finley-teaches-gardening-headshots-of-Herbie-Hancock-Tony-Hawk-and-Ron-Finley-600x419.png 600w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2021\/04\/Herbie-Hancock-teaches-jazz-Tony-Hawk-teaches-skateboarding-Ron-Finley-teaches-gardening-headshots-of-Herbie-Hancock-Tony-Hawk-and-Ron-Finley-1024x715.png 1024w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2021\/04\/Herbie-Hancock-teaches-jazz-Tony-Hawk-teaches-skateboarding-Ron-Finley-teaches-gardening-headshots-of-Herbie-Hancock-Tony-Hawk-and-Ron-Finley-768x537.png 768w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2021\/04\/Herbie-Hancock-teaches-jazz-Tony-Hawk-teaches-skateboarding-Ron-Finley-teaches-gardening-headshots-of-Herbie-Hancock-Tony-Hawk-and-Ron-Finley-716x500.png 716w\" sizes=\"(max-width: 1400px) 100vw, 1400px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Most of this information is a search away on their platform. Masterclass gives people access to all these experts talking about their craft that isn&#8217;t available from a Google search.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><div class='featured-cta'>\n<div class='imageblock' style='background-image:url(https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/09\/random-stock-photos-overlayed-on-top-of-each-other-overlayed-on-abstract-background-download-featured-image.jpg);'><div class='aspect-ratio'><\/div><\/div>\n<div class='featured-content'>\n<h5>Good learning doesn't just look like high quality videos <\/h5>\n<p>You can achieve compelling learning design with stock photography, too!<\/p>\n<\/div><\/div><\/p>\n<a href='https:\/\/maestrolearning.com\/downloads\/good-stock-photos\/' class='button' style='background-color:transparent;'>Get our checklist for selecting great stock photos<i>\u2192<\/i><\/a>\n\n\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Gaps in the MasterClass learning experience<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">By creating a scalable, asynchronous way to have access to all these experts, MasterClass has chosen to lean more into entertainment than education. Its strengths are also its greatest weakness. They\u2019ve captured the learner\u2019s attention, but you have to ask yourself, &#8220;Are they learning?&#8221;\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The MasterClass format brings awareness to subjects for learners, but doesn\u2019t give much opportunity for application. Perhaps, most importantly, there is no way for MasterClass to give you feedback while you\u2019re practicing a particular skill. The expression, &#8220;You don\u2019t learn how to ride a bike by reading about it,&#8221; comes to mind. As a learner, watching Kelly Wearstler talk about how she designed a hotel:<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A. Isn&#8217;t going to help me win a contract to do my own hotel project.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">B. Gives me zero skill development velocity.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You might learn a little. A trick here, a tactic there, but it\u2019s so incremental relative to experiencing the work in real life. Learning is a process, not a one-time event.\u00a0<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><div class='related-post'><a href='https:\/\/maestrolearning.com\/blogs\/how-to-use-interactivity-for-a-superior-learning-experience\/'><h5>Related<\/h5><p>How to Use Interactivity for a Superior Learning Experience<\/p><svg width='38' height='34' viewBox='0 0 38 34' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M20.805 0l-.984 1.038 15.423 15.248H0v1.428h35.244L19.821 32.962 20.805 34 38 17z' fill='#BA774A' fill-rule='evenodd'><\/path><\/svg><\/a><\/div><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Capture \u201cMasterClass magic\u201d in your next learning project\u00a0<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">How can you, with your next learning project, capture the strengths of the MasterClass learning experience and online classes\u2014and avoid the pitfalls?<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Make your content beautiful\u2014and useful<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Recognize that your content, like every other piece of content on the Internet, is competing for attention. A strategy to consider is our affinity for beautiful content. This is called the Aesthetic Usability Effect. When something is more visually pleasing, your audience is more likely to use it. This applies to usability and user experience design, too. You can apply this to the production quality of the photography or video content in your learning projects.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Use your experts to lead the charge<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Get the best of the best to teach your content. Teaching sales techniques to your organization? Who\u2019s your best salesperson? Get them to be one of the <a href=\"https:\/\/maestrolearning.com\/blogs\/6-tips-for-shooting-a-talking-head-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">talking heads in a video<\/a>, or have them do a \u201cceleb shot\u201d for a particular module. Looking to teach your flight attendants the\u00a0 best practices on customer service? How do you measure success in those areas with your organization? Who\u2019s the best? Have them teach! This will add personality, keep the skill in-house, and make it more authentic for your audience.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Let your learners apply their new knowledge<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Give your audience a chance for practical application. After hearing from the experts, consider how someone can practice in their home office, in their workshop, or wherever they may be. Meet the learner where they\u2019re at, and give them the tools they need to practice and apply everything they learn.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Focus on the learning process<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Consider process versus outcome. Learning is not a one-time event. It\u2019s a transformative journey that learners experience. Watching a video and checking the \u201cI watched this\u201d box is great for the MasterClass learning experience and its revenue model. You&#8217;re looking to generate change in your organization to win market share or reach another level of profitability or (at the very least) you\u2019re looking for that project that might grab the attention of your leaders. Learning that focuses on process and not outcomes will give you and your organization the results you\u2019re looking for.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>MasterClass launched in 2015, but the fact that it\u2019s been around for a while doesn\u2019t make it any less engaging or compelling. Some of the ideas from the MasterClass learning experience can even be applied to the learning experiences you design. Before we jump in, let\u2019s make sure we\u2019re all on the same page. What [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3869,3868,3886],"tags":[],"role":[3891,3890],"class_list":["post-3740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-experience-design","category-strategy","category-thought-snacks","role-instructional-designer","role-learning-leader"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Can Learn from MasterClass about Your Next Learning Project | Maestro<\/title>\n<meta name=\"description\" content=\"The MasterClass platform\u2014is it good or bad? 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