{"id":351,"date":"2019-05-21T11:30:00","date_gmt":"2019-05-21T11:30:00","guid":{"rendered":"http:\/\/localhost:8888\/Maestro\/maestro2018\/admin\/?p=351"},"modified":"2023-04-12T18:19:22","modified_gmt":"2023-04-12T18:19:22","slug":"8-things-to-consider-when-developing-a-successful-mobile-learning-strategy","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/8-things-to-consider-when-developing-a-successful-mobile-learning-strategy\/","title":{"rendered":"How to Build a Successful Mobile Learning Strategy"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">Mobile is here to stay. Once considered a new and emerging technology, it\u2019s settled into the daily lives of every learner, and that\u2019s good news for you. That\u2019s because, <a href=\"https:\/\/www.statista.com\/statistics\/829705\/global-employment-by-generation\/\">by next year, 50 percent of the workforce is expected to be millennials<\/a>\u2014the generation that grew up side-by-side with technology.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before you jump head-first into mobile, consider asking the following eight questions for introducing, reviewing, or revamping your mobile learning strategy\u2014and doing it right.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">1. What are your business goals and strategies?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">First, evaluate your long-term goals and strategies as an organization. It\u2019s cool to have the newest, niftiest technology, especially when all your friends (or industry peers) are jumping on board, but is it right for your business?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Asking this question at the outset of developing a mobile strategy sets you up for success in the long run. Look at the big picture and actively discuss how mobile fits into it. Here are a few helpful questions to consider when evaluating your goals for mobile:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Are you expanding as an organization?<\/li>\r\n<li>Are you facing communication challenges when delivering learning content?<\/li>\r\n<li>Are you trying to deliver content faster or act as performance support to field employees?<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">2. Does mobile learning fit the culture of your company?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Does your organization readily adopt new technologies or uses for existing technology? Is your workforce actively accomplishing tasks that mobile can fit into? If your answer is <em>yes<\/em> to either question, chances are mobile learning is a cultural fit and you\u2019ll have an easier time with adoption.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re not sure about the answer, consider <a href=\"https:\/\/trainingindustry.com\/articles\/content-development\/user-centered-design-through-learner-personas\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">developing user personas<\/a>. They\u2019ll help flush out learner needs, expectations, and how likely they are to utilize mobile as an on-the-job support tool.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If mobile\u2019s not the right cultural fit at the moment? Don\u2019t sweat it! Everyone has to start somewhere when exploring mobile learning. Right now, that might just be a specific use-case rather than wide-spread use. \u00a0<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">3. Is your organization ready for mobile learning?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">This is an important and often overlooked aspect of developing mobile learning. Take a good, hard look and ask yourself: are we ready for mobile? This means assessing what <a href=\"https:\/\/maestrolearning.com\/blogs\/how-to-successfully-implement-emerging-tech-in-learning\/\">technology use looks like at your business<\/a>. If the majority of your team is already using a mobile device for work purposes\u2014think tablet or smartphone\u2014adopting mobile learning will be much easier.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re still leaning on laptops, desktops, and print materials for learning, take another look at your business goals and strategies. If mobile learning\u2019s right for your company, check if there are ways to create a more mobile work environment. This could mean expanding your company policy on bringing your own device (BYOD) to work or issuing company tablets and phones to the teams that need to be most mobile.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><div class='related-post'><a href='https:\/\/maestrolearning.com\/blogs\/learning-on-our-own-terms\/'><h5>Related<\/h5><p>How to Know if Mobile Learning Is Right for You<\/p><svg width='38' height='34' viewBox='0 0 38 34' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M20.805 0l-.984 1.038 15.423 15.248H0v1.428h35.244L19.821 32.962 20.805 34 38 17z' fill='#BA774A' fill-rule='evenodd'><\/path><\/svg><\/a><\/div><\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">4. Who are your project stakeholders?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Will you be the primary point of contact for your business on this project? Or are there others who should be considered stakeholders on the project? Ironing out who will own the vision on your side from the get-go will ensure smooth communication and cut out repetitive meetings spent bringing others up to speed.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">5. How do your learners use technology?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There are several options out there when it comes to how you will deliver your mobile learning. The key to selecting the right technology? <a href=\"https:\/\/maestrolearning.com\/blogs\/your-learners-are-human\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Understanding your learner<\/a>. Go back and look over your user personas to understand how and where learners interact with mobile devices. Do they use smartphones over tablets? iPhones over Android phones? Or a combination of devices?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">It\u2019s also important to discover <em>where <\/em>your learners use their devices. Depending on your learning, you might be able to tailor the content for an on-the-go lifestyle. <a href=\"https:\/\/maestrolearning.com\/blogs\/why-microlearning-is-important-to-your-business\/\">You can also increase retention by implementing microlearning<\/a>\u2014short learning bursts (friendly to mobile) that keep key information fresh in your learners\u2019 minds.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">6. What content do your learners need to know?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Mobile learning isn\u2019t perfect for all types of learning. Depending on what content your learners need to know, you might want to choose a different avenue of learning, such as eLearning or even ILT. Mobile learning works best with content that has<a href=\"https:\/\/maestrolearning.com\/blogs\/how-to-use-interactions-to-boost-learner-retention\/\"> shorter seat times, less typing, and more interactions<\/a>. Video learning, for example, works well with mobile, especially if the videos are 10 minutes or less.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The most important factor to remember is <em>value. <\/em>If your content isn\u2019t engaging, beautifully designed, and providing value, learner engagement will plummet. So, how do you provide value to your learners through your content?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Make the learning applicable to them. Give them real-world applications for the content they\u2019re learning and how it applies to their specific job function. This seems like a no-brainer, but you\u2019d be surprised how frequently some miss this mark and just dump information on their learners. No way can they retain all of that information in one sitting.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">No one loves that kind of situation. Instead, consider breaking your content up into chunks. This will help your learners retain information over a longer period of time. But most importantly? Tell a story. <a href=\"https:\/\/maestrolearning.com\/blogs\/the-importance-of-storytelling-for-effective-learning\/\">Storytelling makes your learning more compelling and engaging<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">7. Why should you measure learning effectiveness?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You didn\u2019t invest in a mobile learning strategy just for the fun of it. You want results! But how do you know you\u2019re getting those results and properly measuring your learning effectiveness? There are a few ways to achieve this. The easiest way is to calculate and measure ROI.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Estimate the costs of development and design and put those costs up against the benefits of your mobile learning. These benefits might be increased knowledge retention, higher sales, fewer compliance issues, or whatever your core focus is. Evaluate these costs against your performance results to get a cost-to-performance ratio. Then you can see if your learning was effective or if you still need to improve some areas.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">8. Do you have a partner?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Some organizations tackle building and implementing mobile tools internally, and while that can sound like an economical decision, it can be hard to find the right level of expertise to bring in-house. In most circumstances, it\u2019s best to find a partner who lives and breathes learning and technology every day. The key is finding a learning partner who truly wants what\u2019s best for you.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Below are a few things to keep in mind when looking at potential agencies. There are several pieces to consider when evaluating a new partner, but we find these to be the key to a happy relationship:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>They make your needs and goals their own<\/li>\r\n<li>They\u2019re full service from start to finish<\/li>\r\n<li>Transparency is evident in their communication<\/li>\r\n<li>You can picture yourself working with them long-term<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Take a good, long look before you leap<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Seem like a lot to digest? Many companies are in the same boat, and it\u2019s important to look deeper and find what\u2019s right for your organization. Strategy is all about discovering your goals and organizational readiness upfront. This makes for far fewer headaches once you begin working with a partner and building out your mobile strategy.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Mobile is here to stay. Once considered a new and emerging technology, it\u2019s settled into the daily lives of every learner, and that\u2019s good news for you. That\u2019s because, by next year, 50 percent of the workforce is expected to be millennials\u2014the generation that grew up side-by-side with technology. Before you jump head-first into mobile, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3868],"tags":[],"role":[],"class_list":["post-351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Build a Successful Mobile Learning Strategy | Maestro<\/title>\n<meta name=\"description\" content=\"Mobile is here to stay. 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