{"id":2925,"date":"2020-06-09T07:47:00","date_gmt":"2020-06-09T07:47:00","guid":{"rendered":"http:\/\/localhost:10054\/?p=2925"},"modified":"2024-03-22T20:18:50","modified_gmt":"2024-03-22T20:18:50","slug":"custom-elearning-development","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/custom-elearning-development\/","title":{"rendered":"What Every Company Should Know about Custom eLearning Development"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">What makes a company stand out to top talent? As it turns out, employees want to work for companies that are dedicated to and invested in their professional\u2014and even personal\u2014growth. And one of the first points of interaction between an employee and a company is through training. While there are thousands of ready-to-go eLearning options available for purchase, we\u2019re making the case for custom eLearning development, because we believe it has the potential to attract and keep dedicated and successful employees for your company.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">What is custom eLearning?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The simplest way to define custom eLearning is by defining what it\u2019s not. Alternative to custom is off-the-shelf eLearning. <a href=\"https:\/\/maestrolearning.com\/blogs\/7-of-the-best-places-to-find-off-the-shelf-elearning-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Off-the-shelf eLearning<\/a> includes courses that are pre-designed and available for purchase across multiple industries. Rather than going through the process to build a course from scratch, companies can purchase ready-made courses to train and develop their employees.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Custom eLearning, on the other hand, is developed with a specific company, audience, and subject matter in mind and is tailored to perfectly fit your company\u2019s objectives. It has all of the content inclusions of off-the-shelf with the added feature of context.<\/p>\r\n<div class='featured-cta'>\n<div class='imageblock' style='background-image:url(https:\/\/maestrolearning.com\/wp-content\/uploads\/2024\/04\/mighty-website-feature-2-scaled.jpg);'><div class='aspect-ratio'><\/div><\/div>\n<div class='featured-content'>\n<h5>Articulate Rise like you've never seen it before<\/h5>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;When you love something, you want more of it. That's why we created Mighty, a powerful little Google Chrome extension that helps us (and you!) do more in Articulate Rise. If Rise is your go-to authoring tool, Mighty has the features and functionality you need to level up your visual design, increase your efficiency, and create better learner experiences. Want to see all that Mighty can do? Start your free trial now!&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:769,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0}\">When you love something, you want more of it. That&#8217;s why we created Mighty, a powerful little Google Chrome extension that helps us (and you!) do more in Articulate Rise. If Rise is your go-to authoring tool, Mighty has the features and functionality you need to level up your visual design, increase your efficiency, and create better learner experiences. Want to see all that Mighty can do? Start your free trial now!<\/span><\/p>\n\n<a href='https:\/\/maestrolearning.com\/mighty\/' class='button' style='background-color:transparent;'>Learn more + sign up<i>\u2192<\/i><\/a>\n<\/div>\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Benefits of custom design eLearning<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There are many benefits to custom eLearning, and here are a few worth highlighting.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. It&#8217;s branded from the bottom up<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With custom eLearning, you don\u2019t have to worry about the look and feel of your learning not aligning with your brand identity. When you choose custom, you get to decide how to infuse your brand\u2019s personality and look into every aspect of the learning, from the graphics, typography, imagery, and even the audio.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When eLearning is branded like this, your employees can connect more deeply with your company while they learn, multiplying the potential impact.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. It allows you to choose the best content and leave out the rest<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">When you choose off-the-shelf learning, you have to take it as-is. Even if an entire module or section doesn\u2019t apply to your employee base, it\u2019s there and even has the ability to cause distraction. When you choose to invest in custom eLearning, you can decide from the start which content is most relevant and suits your business objectives.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. It can be delivered however you need it to be<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Off-the-shelf learning structures are already predetermined. While using these courses may involve less planning, the format is static, leaving no room for potential innovation. With custom eLearning, the doors are wide open to structuring learning in the way that works best for your employees. And with modern technology like motion graphics, video, and augmented reality, the possibilities are truly endless for making eLearning that\u2019s both powerful and interesting.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In addition to choosing how content is delivered with custom, you also have the freedom to structure the course in a way that makes the most sense in your company\u2019s context. You could make a longform course meant to be completed at the employee\u2019s pace, a course that\u2019s meant to be completed in bite-sized portions in a group context, or some combination of both. This added personalization will enable you to make sure that every training you run is perfectly suited for its intended purpose.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"733\" class=\"wp-image-2928\" src=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/2-goose-island-compressor.png\" alt=\"goose island custom branded elearning course user interface on ipad screen image\" srcset=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/2-goose-island-compressor.png 1024w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/2-goose-island-compressor-600x429.png 600w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/2-goose-island-compressor-768x550.png 768w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/2-goose-island-compressor-698x500.png 698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"733\" class=\"wp-image-2927\" src=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/1-rc-compressor.png\" alt=\"royal caribbean custom cocktail elearning app user interface on ipad screen image\" srcset=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/1-rc-compressor.png 1024w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/1-rc-compressor-600x429.png 600w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/1-rc-compressor-768x550.png 768w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/1-rc-compressor-698x500.png 698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"733\" class=\"wp-image-2929\" src=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/3-google-compressor.png\" alt=\"google custom elearning course user interface on ipad screen image\" srcset=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/3-google-compressor.png 1024w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/3-google-compressor-600x429.png 600w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/3-google-compressor-768x550.png 768w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/3-google-compressor-698x500.png 698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Tips for maximizing impact with custom eLearning solutions<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The benefits are clear for custom eLearning, and here are our top three tips for developing high quality custom eLearning solutions whether it\u2019s something your team is tackling internally or you\u2019ve decided to work with a creative learning partner:<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">1. Develop activities that mimic real world job scenarios<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re going to invest in custom eLearning, you should take full advantage of it and offer modules, activities, and feedback that specifically connect to things that your learners engage with in their positions.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Rather than creating generic sales activities, connect the activity to products or services your company finds particularly challenging to sell. This gives learners the unique opportunity to apply their skills, confront potential blind spots, and even fail (and learn from it) in a safe environment. Creating these close-to-real scenarios creates confidence in your employees, which translates to better job performance and enjoyment in the long run.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"733\" class=\"wp-image-2930\" src=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/4-meijer-compressor.png\" alt=\"meijer real world job scenarios course user interface on ipad screen image\" srcset=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/4-meijer-compressor.png 1024w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/4-meijer-compressor-600x429.png 600w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/4-meijer-compressor-768x550.png 768w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/4-meijer-compressor-698x500.png 698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">2. Infuse your eLearning solutions with your brand\u2019s personality and values<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You might as well buy an off-the-shelf learning solution if you\u2019re not planning to infuse your branding and company values into every aspect of your custom eLearning. From the language you use, to the presentation style, to the static and motion graphics as well as audio, you have a unique opportunity with custom eLearning to tell your company\u2019s story, share your values with learners, and <a href=\"https:\/\/maestrolearning.com\/blogs\/expert-advice-for-great-elearning-ui-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase the usability of your learning<\/a>.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"733\" class=\"wp-image-2931\" src=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/5-southwest-compressor.png\" alt=\"southwest branded course user interface on laptop screen image\" srcset=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/5-southwest-compressor.png 1024w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/5-southwest-compressor-600x429.png 600w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/5-southwest-compressor-768x550.png 768w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/5-southwest-compressor-698x500.png 698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">3. Create custom eLearning modules to level up your learning<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">With custom eLearning, you can say goodbye to timed voiceovers, pointless quizzing, or other knowledge checks that create boredom for learners. Instead, you can invest in creating dynamic, branded experiences <a href=\"https:\/\/maestrolearning.com\/blogs\/3-ways-to-use-technology-to-make-your-learning-pop\/\" target=\"_blank\" rel=\"noreferrer noopener\">through motion graphics and even virtual reality<\/a> that increase engagement and drive learning.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In our work with a popular hotel chain, we were able to do just that for their social media training. In order to challenge employees and reveal how different behaviors on social media could affect their interactions with customers, we custom developed a faux social media feed with custom eLearning modules that incorporated branching scenarios. Depending on how employees behave in the social feed, their outcome changes, revealing how they might behave differently in the future, and how their actions ultimately affect the hotel\u2019s brand image.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In addition to branching scenarios, consider building modules that are self-paced, enabling each learner to go at their own speed. This added touch communicates to employees that you are invested in their success and supportive of how they learn best. And when employees feel their company cares, <a href=\"https:\/\/maestrolearning.com\/blogs\/how-do-companies-train-and-develop-employees-effectively\/\" target=\"_blank\" rel=\"noreferrer noopener\">it inspires their own wellbeing as well as the company\u2019s.<\/a><\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"733\" class=\"wp-image-2932\" src=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/6-mrt-compressor.png\" alt=\"social media training course user interface on ipad screen image\" srcset=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/6-mrt-compressor.png 1024w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/6-mrt-compressor-600x429.png 600w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/6-mrt-compressor-768x550.png 768w, https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/6-mrt-compressor-698x500.png 698w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">How to start custom eLearning development<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Not sure where to start with custom eLearning development? We think, more than anything else, it\u2019s important to have a solid case for learning. This means narrowing down your options and even being willing to consider whether or not eLearning is the best solution for the problems you\u2019re currently facing.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><div class='related-post'><a href='https:\/\/maestrolearning.com\/blogs\/the-steps-to-expect-on-your-way-to-an-elearning-refresh\/'><h5>Related<\/h5><p>The Steps to Expect on Your Way to an eLearning Refresh<\/p><svg width='38' height='34' viewBox='0 0 38 34' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M20.805 0l-.984 1.038 15.423 15.248H0v1.428h35.244L19.821 32.962 20.805 34 38 17z' fill='#BA774A' fill-rule='evenodd'><\/path><\/svg><\/a><\/div><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Second to having a good case for learning is to have a clear and thorough understanding of your learners. Interviews, focus groups, and assessments could be a good place to start to gather this information. Either way, Maestro is happy to meet you where you\u2019re at in the eLearning development process to help you create something personal and memorable for your employees while driving future success.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Ready to get started with custom eLearning?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Let\u2019s work together to create a\u00a0 beautifully branded, personalized solution for your company.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>What makes a company stand out to top talent? As it turns out, employees want to work for companies that are dedicated to and invested in their professional\u2014and even personal\u2014growth. And one of the first points of interaction between an employee and a company is through training. While there are thousands of ready-to-go eLearning options [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2926,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3869,3868],"tags":[],"role":[3891,3890],"class_list":["post-2925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-experience-design","category-strategy","role-instructional-designer","role-learning-leader"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Every Company Should Know about Custom eLearning Development | Maestro<\/title>\n<meta name=\"description\" content=\"What is custom eLearning development? Learn what sets custom apart along with our top tips for maximizing impact with custom eLearning.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maestrolearning.com\/blogs\/custom-elearning-development\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Every Company Should Know about Custom eLearning Development | Maestro\" \/>\n<meta property=\"og:description\" content=\"What is custom eLearning development? Learn what sets custom apart along with our top tips for maximizing impact with custom eLearning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maestrolearning.com\/blogs\/custom-elearning-development\/\" \/>\n<meta property=\"og:site_name\" content=\"Maestro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MeetMaestro\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-09T07:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-22T20:18:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/maestrolearning.com\/wp-content\/uploads\/2020\/06\/What-Every-Company-Should-Know-About-Custom-eLearning-Development-Website-compressor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maestro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TeamMaestro\" \/>\n<meta name=\"twitter:site\" content=\"@TeamMaestro\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maestro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/blogs\\\/custom-elearning-development\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/blogs\\\/custom-elearning-development\\\/\"},\"author\":{\"name\":\"Maestro\",\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/#\\\/schema\\\/person\\\/e9052a44eea18f5b90a8704b20e287dc\"},\"headline\":\"What Every Company Should Know about Custom eLearning Development\",\"datePublished\":\"2020-06-09T07:47:00+00:00\",\"dateModified\":\"2024-03-22T20:18:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/blogs\\\/custom-elearning-development\\\/\"},\"wordCount\":1132,\"image\":{\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/blogs\\\/custom-elearning-development\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/maestrolearning.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/What-Every-Company-Should-Know-About-Custom-eLearning-Development-Website-compressor.jpg\",\"articleSection\":[\"Learning-experience design\",\"Strategy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/blogs\\\/custom-elearning-development\\\/\",\"url\":\"https:\\\/\\\/maestrolearning.com\\\/blogs\\\/custom-elearning-development\\\/\",\"name\":\"What Every Company Should Know about Custom eLearning Development | Maestro\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/blogs\\\/custom-elearning-development\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/blogs\\\/custom-elearning-development\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/maestrolearning.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/What-Every-Company-Should-Know-About-Custom-eLearning-Development-Website-compressor.jpg\",\"datePublished\":\"2020-06-09T07:47:00+00:00\",\"dateModified\":\"2024-03-22T20:18:50+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/maestrolearning.com\\\/#\\\/schema\\\/person\\\/e9052a44eea18f5b90a8704b20e287dc\"},\"description\":\"What is custom eLearning development? 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