{"id":1070,"date":"2019-01-29T16:24:15","date_gmt":"2019-01-29T16:24:15","guid":{"rendered":"http:\/\/maestrodev.wpengine.com\/?p=1070"},"modified":"2024-03-22T20:19:54","modified_gmt":"2024-03-22T20:19:54","slug":"how-to-make-elearning-more-effective-with-storytelling","status":"publish","type":"post","link":"https:\/\/maestrolearning.com\/blogs\/how-to-make-elearning-more-effective-with-storytelling\/","title":{"rendered":"How to Make eLearning More Effective with Storytelling"},"content":{"rendered":"

In the first part of our storytelling series, we discussed how our brains respond to stories. Specifically, how\u00a0well-told stories trigger the release of neurochemicals<\/a>\u00a0that cause audiences to be captivated by plots, identify with characters, impart their own desired outcomes onto those they desire for the protagonist, and continue to act upon or be influenced by the lessons presented in a story after it has ended.<\/p>\n

In the second part of the series, we delved into some of the reasons why storytelling is an effective tool for learning, including our natural human predisposition to learn from stories, the staying power of stories, and how stories can be used to simplify complex information.<\/p>\n

Now, in the third part of this series, we\u2019ll explore several ways to use storytelling as part of an effective eLearning strategy that will help learners engage with, relate to, and retain the lessons they\u2019re learning.<\/p>\n

Use scenario-based questions to tell a story<\/h2>\n

Incorporating scenario-based questions into eLearning courses through quizzes and knowledge checks is a great way to engage your audience while helping them identify with, and learn to apply, the concepts you\u2019re teaching. We\u2019ve all sat through trainings \u2014 whether in-person or in an eLearning course \u2014 where the information we\u2019re presented with is clearly valuable, but we\u2019re just not sure how it relates to the way we go about our jobs on a daily basis.<\/p>\n

Now, if the instructor or writer had shown us how the information applies to situations we encounter regularly, we\u2019d know how to use what we just learned in the real world, rather than just guessing \u2014 or worse, ignoring the training we just received because we aren\u2019t sure it applies to a given situation.<\/p>\n

From our discussion of the neurochemical response to storytelling<\/a>, we know that people connect to characters and situations they can relate to, and desire similar outcomes for the characters as they would for themselves. By creating a scenario through a sequence of questions posed to the learner using the second person voice \u2014 a \u201cwhat would you do?\u201d type question \u2014 you\u2019re requiring the learner to put themselves into the situation at hand, use knowledge, logic, reasoning, and weigh the consequences of their actions.<\/p>\n

You\u2019re putting the learner into the role of the character, and \u2014 so long as your scenario is realistic and relatable to the learner \u2014 triggering a neurochemical reaction that is causing the learner to become more engaged and invested in what they\u2019re learning. Contrast this with simply informing the learner of the correct way to perform a task or act in a situation, and it\u2019s evident that situational based questions and training are a far more impactful (and interactive) way to get your intended message across to the learner.<\/p>\n

Related<\/h5>

The Neurobiology of Why Your Learner\u2019s Brain Responds to Great Storytelling<\/p><\/path><\/svg><\/a><\/div>\n

Use stories to demonstrate abstract concepts<\/h2>\n

We know\u00a0storytelling is an excellent way of making complex information easier for learners to process<\/a>, and this is also true when it comes to abstract concepts. Abstract concepts, particularly soft skills like conflict management and leadership abilities, often rely on the preexisting knowledge, experiences, and emotional intelligence of the learner, and as such, can be difficult to teach, especially in an eLearning environment.<\/p>\n

However, storytelling helps us there, as we can craft realistic scenarios, build up characters that learners can identify with, and teach these soft skills concepts through the evolution of the character, their actions, and the consequences of these actions.<\/p>\n

Take, for example, an eLearning course focused on leadership training for entry- or mid-level managers. Employees at this level already have experience, perhaps even a great deal. However, with experience brings along ingrained attitudes, ways of doing things, and behaviors that might not be ideal for\u00a0more visible leaders. Enter, the story.<\/p>\n

How stories help teach\u00a0situational training<\/h3>\n

Following a character throughout their leadership development journey \u2014 especially through a series of videos or interactive choose-your-own-adventure-style components that trigger alternate results depending on the learners\u2019 answers to questions \u2014 can show the learner how to carry themselves, behave, and be effective and fair leaders when confronted with challenging situations.<\/p>\n

How stories help show\u00a0desirable outcomes<\/h3>\n

From the introduction of the character (again, so long as they\u2019re relatable), the learner becomes invested in the outcomes of the characters\u2019 decisions, and with each scenario (again, as long as it\u2019s realistic) the learner wants the character to have a desirable outcome. Thus, the learner is more likely to pay attention, think about the characters\u2019 actions and the potential consequences, how they might handle the situation in the real world, and \u2014 after seeing the character succeed \u2014 mimic the characters\u2019 proper responses or behaviors themselves.<\/p>\n

Use stories to organize your content<\/h2>\n

Sometimes we have a lot to teach, but we\u2019re just not sure where to start. Crafting a story can serve as a framing device to\u00a0organize the content you want to present<\/a>\u00a0to learners. We know that we humans evolved learning from stories and that storytelling is a natural (easier) way for us to learn new skills, ways to interact, and how to communicate.<\/p>\n

So it only makes sense that tying a good story in with the content you\u2019re presenting is an effective way to demonstrate scenarios, illustrate non-verbal concepts (i.e. body language), and reinforce the lessons you\u2019re teaching with characters and actions the learner can identify with.<\/p>\n

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Use stories to demonstrate success and failure<\/h2>\n

Though almost any content can be taught through the use of a story, one commonality is that we want the learner to see what success looks like \u2014 and perhaps failure, too. Take, for example, creating a soft skills training course for sales representatives or other members of a team that regularly interact with customers or clients. You know you need to touch on topics such as account development strategies, relationship management, best practices for needs analyses, and negotiation. But how do you cover all that while keeping the learner engaged? Storytelling to the rescue!<\/p>\n

Perhaps the right approach is to walk your learner through a day in the life of a successful sales representative (or whoever your audience is) and tie the events in the story to the concepts you\u2019re teaching.<\/p>\n

If you\u2019re doing this with video, you can reference the important concepts through voiceover or on-screen text, explaining how the characters\u2019 actions relate to information you\u2019ve already taught. If you\u2019re doing this through still imagery and text, you can link the text related to the image to a more in-depth analysis of the scene, allowing the learner to dive deeper, should they so choose.<\/p>\n

Recap: Tell a story, engage your eLearning audience<\/h2>\n

There are, of course, many ways to use storytelling in your eLearning courses, and these are only a few examples of how you can engage your audience through story.<\/p>\n

You may want to measure a learner\u2019s understanding while helping them apply the concepts they\u2019re learning with scenario-based questions. This helps demonstrate abstract concepts to the learner that are difficult to explain via text or out of context. You could also use a story as the framework for the entirety of the content you\u2019re teaching. Or maybe you\u2019ll find another way to captivate your audience with a story while simultaneously delivering the training they need.<\/p>\n

But, no matter which way you choose to bring storytelling into your eLearning courses \u2014 and you should, since you know\u00a0we\u2019re wired to learn from stories<\/a>\u00a0\u2014 there are a few important things to remember as you build your plot.<\/p>\n

You need\u00a0to grab the learner\u2019s attention with action or by creating a sense of risk at the onset of the story. Your scenarios should be ones that learners can see themselves in, and your characters ones they can identify with. Your resolution to the story should leave the learner with the desire to act upon the concepts they\u2019ve learned, and mimic (or surpass) the success of the story\u2019s protagonist in their own jobs and lives.<\/p>\n

And, most importantly \u2014 above all else \u2014 make sure your story is one you\u2019re proud to tell.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the first part of our storytelling series, we discussed how our brains respond to stories. Specifically, how\u00a0well-told stories trigger the release of neurochemicals\u00a0that cause audiences to be captivated by plots, identify with characters, impart their own desired outcomes onto those they desire for the protagonist, and continue to act upon or be influenced by […]<\/p>\n","protected":false},"author":2,"featured_media":1071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3869],"tags":[],"role":[],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learning-experience-design"],"acf":[],"yoast_head":"\nHow to Make eLearning More Effective with Storytelling | Maestro<\/title>\n<meta name=\"description\" content=\"In the first part of our storytelling series, we discussed how our brains respond to stories. 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